Technology: Cable company brings TV channels to mobile devices

Posted on July 23, 2013

CABLE channel provider Cignal Digital TV launched yesterday what it calls an over-the-top (OTT) technology application that allows smartphone and tab users to watch real-time broadcast feeds using the Internet.

Cignal Digital TV’s TV-to-go service, which the company touted as the first linear streaming technology available in the Philippines, allows the delivery of broadcast content over the Internet to multi-screen mobile receivers such as smartphones and tabs.

The application is a value-added service to existing Cignal TV accounts.

“The experience is best if you have LTE or a high-speed broadband connection,” said Head of Marketing for Cignal Guido R. Zaballero. The application can also be accessed using 3G signal.

Mr. Zaballero said, “since this Cignal TV-to-go is currently on its beta phase, the service will initially be available on mobile devices that run on the Android Jelly Bean operating system.”

“We also tested it on iOS, it also works, but it’s a matter of coordinating it with Apple to get it up and running,” Mr. Zaballero added.

The beta phase of the service is a trial that will run for up to two months. Subscribers can use the application for free for the duration of the trial.

According to Cignal Managing Director and Chief Operating Officer Annie P. Naval, Cignal is eyeing to offer a catch-up feature in addition to the linear streaming that is offered by TV-to-go.

A catch-up application lets the viewer to watch recorded television show and can pause, play, or stop the show while watching it through the Internet.

OTT technology was pegged by several experts as a future worldwide trend in multimedia viewing in BroadcastAsia 2013, a conference joined by broadcast media practitioners, held in Singapore last June, according to a release.

The TV-to-go is currently being offered to Cignal Digital TV subscribers and Smart postpaid subscribers who have Android devices.

The Application is available for download at Google Play App store or at Cignal Digital TV’s Web site.

Cignal TV-to-go users can watch television channels via Internet that are part of their subscription to the cable provider.

Cignal Digital TV recorded 500,000 subscribers as of the end of June.

Cignal is owned and operated by MediaScape Inc., a subsidiary of MediaQuest Holdings, the media partner of the PLDT Group of Companies. — Ma. Soccoro D. Villamor


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